On October 25–26, we set up camp at the Melbourne Showgrounds for this year’s Cat Lovers Festival, and let us tell you — we showed up with zero expectations and left with full hearts (and zero litter boxes left to sell 😅).
This year’s event was all about spreading the word about Eco 247’s plant-based cat litter and introducing the magic of our wheelie bin refill service to curious cat parents across Victoria.
Day 1: A slow start… then boom!
Saturday morning kicked off nice and slow — a few early chats, some familiar faces from past shows, and some quiet wondering if we brought too much stock…
Then it hit.
Crowds rolled in, and suddenly we were handing out sample bags left and right. We had dozens of chats about our refillable 48kg bins, and many of you jumped straight into our show deals without hesitation — thank you for trusting us from the get-go 💚
But the real MVP of the day?
👉 Our stainless steel litter boxes.
We completely sold out, especially the XL versions (big kitty lovers, we see you). We truly didn’t expect such a wild response — next year, we’re bringing double.
Day 2: Back with more (and prepared this time)
After a buzzing Saturday, the team got to work restocking and reorganising. Sunday morning we came back with more trays, more signage, and more energy — even though someone (cough, Mark) may have accidentally napped through half his break 😴
We got to reconnect with our lovely breeder and rescue partners, had interviews with some of our favourite supporters, and welcomed back loyal customers who have been part of the Eco247 journey since the beginning.
The vibe in the pavilion was electric — packed aisles, enthusiastic chats, lots of paws, and lots of love.
Even the rain at the end didn’t dampen the fun — we wrapped up the show drenched but stoked.
What we took away from the weekend
Curiosity: So many of you had thoughtful questions about our litter types, bin service, and what makes us different — we love that.
Support: Whether you were a new face or a returning fan, your kind words meant everything to our team.
Validation: The response to our stainless steel litter boxes blew us away. We knew they were good — now we know they’re essential.
Gratitude: For every breeder, rescue rep, customer, and passerby who took a chance on Eco 247 — thank you.
Until next time…
This show was one for the books. We came to share our story and left with new connections, new ideas, and a whole lot of inspiration to keep doing what we do — offering cleaner, greener, and smarter litter solutions for Aussie cat lovers.
See you at the next event, #EcoFam! 💚