Our Story

We love everyday products that just work. But we also love the planet.

No plastic

. No cardboard

. Just great products delivered in a wheelie bin

.

The beginning

Mark started Wood 247 delivering kiln-dried firewood in wheelie bins. Great product, but pretty seasonal.

One day, he came back from the supermarket carrying bags of cat litter and had a lightbulb moment.

"Why not deliver cat litter in wheelie bins too?"

That simple question led to Australia's first year-round packaging-free delivery service.

Our core values

Sustainability

We're not just talking about helping the planet, we're actually doing it

Innovation

Coming up with ideas that make people think "why didn't anyone do this before?"

Quality

Everything we deliver has to work better than what you're used to

Convenience

Making the right choice also the easy choice

Community

Connecting with people who want to make a difference without the fuss

Transparency

Telling you exactly what we do and why it matters

Australia's First Packaging-Free Delivery

2021: Launched as Wood 247

Launched as Wood247, delivering kiln-dried firewood to homes across Victoria. At this point, it was just a family business!

PS. Bringing it back old school with our OG logo!

2022: Saved 1000 tonnes of sawdust from landfill

Quickly became the market leader in kiln-dried firewood, reshaping how Victorians buy firewood. By pioneering the zero-waste wheelie bin exchange service, it makes it just so much easier.

2023: Rebranded as Eco 247 & planted 4,000 trees!

What else could wheelie bins be filled with? Cat litter! But make it eco-friendly. We released our superstar pea husk cat litter and from there converted Victorian households one by one...

2024: Launched Downunder TP & planted 6,000 trees!

Rolled out Down Under TP, Australia’s own bamboo toilet paper brand with six native mascots. Went to our first Cat Lovers Festival, and met the EcoFam (plus newcomers!) in person for the first time! By the end of the year, we had achieved our goal and planted 6,000 trees for every bin and box sold.

2025: Our biggest year yet!

We've gone to a couple more cat festivals, released more litter types & products — Millet & Cassava. Divert more sawdust waste from landfill than ever. Got our logo and website rebrand underworks and now here we are!

2021

2022

2023

2024

2025

What we've figured out

Quality comes first

Convenience wins

Local matters

Small swaps, big impact

Ready to make the swap?

Shop now