Eco 247 x Oz Feline Fair 2025
We had an incredible time at the Oz Feline Fair 2025, our first-ever show at the Melbourne Convention and Exhibition Centre. From cat lovers and breeders to cattery teams and first-time visitors, the atmosphere was buzzing and the conversations were inspiring.
Reuniting with familiar faces
It felt like a big family reunion. We caught up with friends from 9 Lives Project, Clique Cattery, Shalida Cattery, and Hoppy’s Place among others. Seeing familiar faces and meeting so many of our customers in person reminded us just how strong and supportive the cat community truly is.
A new era of cat litter: millet and cassava
We brought along our newest plant-based cat litter blends, Millet and Cassava, and they were a huge hit. Visitors loved the soft texture, quick clumping, and natural odour control.
Many cat owners were surprised by how lightweight and affordable these new blends are, especially after learning about our refillable bin system. It was great to see so much excitement about sustainable litter options that work well and reduce waste.
Stainless steel litter boxes stole the show
Our stainless steel litter boxes were one of the unexpected highlights of the weekend. So many visitors wanted to take one home on the spot.
People loved their easy-to-clean design, sleek look, and long-lasting durability. For many new cat owners, it was the perfect upgrade for a cleaner and more hygienic litter setup.
Great questions and good chats
We had plenty of curious and thoughtful conversations throughout the event. The most common questions were about delivery, bin refills, and cost savings.
We also had the pleasure of chatting with Steven Meserve, founder of Loving Cats Worldwide. Mark shared the story behind Eco 247 and our bin refill concept. It was exciting to see how much interest there was in sustainable litter systems, even from outside Victoria.
The costume challenge and a happy winner
No cat event is complete without some fun. The costume challenge brought lots of laughter, creative outfits, and great photos.
The winner took home an Enclosed Stainless Steel Litter Box and an Active Carbon Pea Husk sample pack. Congratulations to the best-dressed kitty and their proud owner.
Thank you for an unforgettable weekend
A big thank you to everyone who stopped by our stand, asked questions, tried our litter, or simply came over to say hello. You made our first Oz Feline Fair an event to remember.
We will be back for the Cat Lovers Festival in October 2025, and we cannot wait to see everyone again.