Every year on March 22, people around the world come together to celebrate World Water Day — a global initiative that highlights the importance of freshwater, sustainable water management, and access to clean water for all.
Led by the United Nations, this day raises awareness of the 2.2 billion people worldwide who still lack access to safe water and encourages meaningful action to help solve the global water crisis.
What is World Water Day and why it matters
World Water Day was established by the United Nations in 1993 to draw attention to global water, sanitation, and hygiene challenges. Each year, it focuses on a specific theme that encourages individuals, communities, and businesses to take action toward water conservation and responsible management.
In 2025, the theme is “Glacier Preservation”. Glaciers are critical to sustaining life on Earth, regulating global water systems, and providing clean freshwater to millions of people. As climate change accelerates, protecting these frozen ecosystems has never been more urgent.
Understanding the 2025 theme: glacier preservation
Glaciers cover roughly 10% of the Earth’s land surface and act as natural freshwater reservoirs. They provide essential water for drinking, agriculture, and hydropower, but climate change is melting them at record speed.
As glaciers shrink, sea levels rise and freshwater supplies become less predictable — threatening both human livelihoods and biodiversity. Preserving glaciers isn’t just about saving ice; it’s about ensuring a stable, sustainable future for the planet.
How we support World Water Day
Sustainability sits at the heart of everything we do. From our packaging to our product materials, Eco 247 focuses on reducing waste, conserving resources, and creating long-term environmental benefits.
Here’s how our products help conserve water every day.
Plant-based cat litter
Reduced water use in production
Traditional clay-based cat litters rely heavily on water during mining and processing. Our plant-based cat litter, made from materials such as pea husks, requires significantly less water to produce — helping conserve this vital resource.
Biodegradable and compostable
Unlike conventional litters that often end up in landfill, our litter is biodegradable and compostable, supporting a natural product lifecycle that reduces environmental impact.
Bamboo toilet paper
Lower water footprint
It takes about 140 litres of water to produce a single roll of standard wood pulp toilet paper. Bamboo, on the other hand, requires far less water to grow and process — making it a far more sustainable choice.
Rapidly renewable
Bamboo matures in just three to five years, compared to 20–30 years for most hardwoods. This faster growth rate means less water consumption and more efficient land use.
How you can get involved
Change starts with awareness, but it grows through action. Here are a few simple ways to make a difference this World Water Day:
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Be mindful of water use: Fix leaks, turn off taps, and install water-efficient fixtures to reduce waste.
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Choose sustainable products: Opt for biodegradable and low-water-impact products to reduce your footprint.
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Support clean water initiatives: Contribute to organisations working to provide safe drinking water in vulnerable communities.
Every drop counts — and every choice matters. By supporting eco-friendly products and making conscious daily decisions, we can all help protect the planet’s freshwater systems for generations to come.